Why did I choose to create an artisanal fashion brand?

Where do I start…

Therefore, although she has always been a fairly determined person, the choice to open an artisanal fashion brand, made in Italy, managed exclusively by me, sustainable and ethical, was not such a simple and immediate choice. All of this took years in which I changed, first and foremost, following numerous personal and fashion experiences which were fundamental, otherwise I would never have arrived at this choice.

Let’s start when I was 13…
like everyone else I was faced with an important choice: which high school to attend.
What I was sure of was that I wanted to go to art school, probably in the fashion sector, but I didn’t mind graphics either. Luckily my high school allowed me to choose which major to pursue in my third year and I chose fashion, I was really enthusiastic!

Every time I had a fashion lesson I was in excitement, from there I understood that this would be my path.
My desire was to become a stylist, I knew it was a very difficult job to find, but at that moment I wanted to dream.

During the summer I spent a lot of time with my seamstress aunt who helped me bring to life all the ideas I had in my head, I understood that I didn’t want to dress the same as most people, so I designed and sewed a series of evening dresses that I couldn’t wait to wear it.

Every time I went dancing or went out, I felt unique when I wore one of my creations, it gave me an impressive confidence, in fact this is what I want to convey to you when you buy one of my pieces. What I care most about is uniqueness, I would like to make you feel what I feel when I wear something that no one can have the same as me.

This thought arose from the moment when, while going dancing, I often saw girls wearing the same dress, it was embarrassing for me. At the time the first fast-fashion shops had started to open and unfortunately it began to become more and more frequent to see people wearing the same clothes, the uniqueness of a person’s style was increasingly being lost as a function of conformity…

Continuing my desire to become a stylist, but aware of the fact that it would not be easy to find work in that sector, I chose to undertake a three-year course in Bologna which would have trained me in a much more in-depth way on style, pattern making and sewing, so you can do everything. The course allowed me to truly realize what goes into designing and creating a garment and once the three years of training were over, I understood that I actually wanted to be a pattern maker and no longer a stylist. After a month I was lucky enough to immediately find work in a fashion company, the initial impact wasn’t great, in fact, I didn’t like what they put me to do at all, it was very repetitive and lacked creative spirit. Over the years I changed jobs (within fashion companies the work of a pattern maker is generally divided into several occupations) I learned to do many things, but it was always all very repetitive, in addition to the fact that on an interpersonal level I didn’t feel very comfortable .

One day, it was the year 2018, as a joke I said to some of my colleagues: “Why don’t we create our own line of handcrafted clothing?” The idea was well received initially, but we weren’t entirely convinced in the same way, while I on the other hand had gathered the courage I lacked to think about actually doing it.

So from that moment I continued alone, every time I had a free moment I dedicated it to this new dream, in the evenings, on weekends, on holidays, until 2020, the year in which I made the decision to quit my job in the company, but on the condition of finding a part-time job in order to have a little more time to dedicate to the line. The pandemic began and I abandoned this idea, I was forced like everyone else to stay at home. But for me that moment was like a rebirth, I didn’t experience it badly (because basically I was thinking of something else, luckily), finally after 5 years I had all the time in the world to be able to do something concrete and that kept me alive, I could really try .

So in May 2020 he managed to sell the first Molnar Couture item and from there many others. In the meantime I returned to the company, I felt bad every time I set foot there because I now felt that my path was different, but at the same time the fear of giving up a secure job was great.

After a year from the first sale I decided to give up seriously and try 100%.

To date I don’t regret anything, even if it’s much more difficult than being under a manager, but the satisfaction of when I make an item for you is priceless!
It’s truly beyond what I would have imagined when I think back to the young me out of high school.